We wouldn't use OpenAI's GPT-4 as an enterprise
Maria Motsakou
Marketing Specialist
December 19, 2023
in
🤖 AI automation
Here’s why you shouldn’t use OpenAI too.
In the ever-evolving landscape of Artificial Intelligence, OpenAI’s GPT-4 has undoubtedly sparked significant interest. In Moveo, we believe in providing an unbiased perspective on the suitability of technology for different applications. Let’s delve into why GPT-4 might not be the optimal choice for enterprise-level usage.
Privacy Concerns:
In the era of heightened awareness regarding data privacy, enterprises must be particularly cautious when adopting advanced AI models like OpenAI ‘s GPT-4. The very nature of language models involves training on vast amounts of text data, potentially including sensitive information. This raises valid concerns about how user data is handled, stored, and safeguarded. One paramount worry revolves around the potential loss of intellectual property. As companies entrust sensitive information to OpenAI for improved efficiency and customer service, the risk of data breaches looms large. Confidential business strategies and client databases could be susceptible to unauthorized access, potentially compromising a company’s competitive edge. It’s no news that a lot of well-known enterprises have already banned the use of ChatGPT for their employees like Apple, Amazon, Spotify and many others.
Learn more about which companies have banned ChatGPT here.
The lack of Industry-Specific Training:
One of the key considerations for enterprises is the need for industry-specific expertise. GPT-4, while powerful in its general capabilities, is not specialized training for industry-specific terms, language, processes and so forth. This could lead to poor performance in understanding and generating content tailored to the tasks performed by your business. Would you trust a generalist to do a specialist’s job? We don’t think so. Especially when it comes to customer service in industries like Fintech – E-commerce and Gametech, it’s obsolete and inefficient to use GPT-4 when it can only perform basic tasks like summarizing documents or writing code. In contrast, there is a need for industry-trained LLMs and a generative AI agent that recognizes and effectively resolves customer queries like order rescheduling, client onboarding, lead generation and so many more. For enterprises that strive for customer experience excellence, there should be a zero-tolerance policy for the personalization factor.
Scalability Challenges:
Enterprises, especially those with large-scale operations, face the challenge of ensuring that AI solutions like OpenAI ‘s GPT-4 can scale effectively to meet their growing demands. While GPT-4 is a powerful model, its long response times and inability to handle multiple concurrent requests make it prohibitive for enterprise use cases. Also, the fact that GPT-4 is hidden behind a closed API, does not allow enterprises to scale it up, ensuring that the model can handle increased workloads without compromising performance.
Potential Overkill for Basic Tasks:
Enterprises often require AI solutions for specific needs. GPT-4’s extensive capabilities may be overkill for basic tasks, leading to unnecessary complexity and resource consumption. A smaller specialized Large Language model might be more cost-effective and efficient for routine enterprise operations, such as sentiment analysis or entity recognition. It’s like taking a Ferrari to go to the grocery store.
Ethical Concerns and Bias:
GPT-4 inherits the ethical considerations and potential biases associated with its training data. Enterprises need to be cautious about the impact of biased outputs on their brand image and customer relationships. Thorough testing and customization may be necessary to align the model with the ethical standards of your organization. The fact that GPT-4 or similar models are hidden behind closed APIs does not give any visibility or control to enterprises that wish to change its behavior.
Hallucination and Misleading Information:
An important factor to consider when contemplating the use of GPT-4 in an enterprise setting is its susceptibility to generating hallucinations and providing misleading information. While GPT-4 shows significant improvement compared to its predecessors, it may occasionally produce outputs that are not accurate in terms of facts. It is crucial for enterprises to rely on accurate and reliable information to make informed decisions. The risk of GPT-4 inadvertently generating content that deviates from the truth could have severe consequences. It is imperative for organizations to weigh the potential impact of misinformation on their operations, reputation, and stakeholder trust when considering the adoption of GPT-4.
Conclusion:
The decision to adopt OpenAI ‘s GPT-4 for enterprise use requires careful consideration. While the model boasts impressive capabilities, it may not to be the best fit for every organization, especially enterprise-grade institutions that value data privacy, intellectual property protection, high SLAs and reliability. Evaluating your specific needs, industry requirements, and the potential challenges associated with GPT-4 will allow you to make an informed choice that aligns with your enterprise goals.
When it comes to the use of GenAI for enterprise-grade Customer Experience, Moveo is paving the way.
Moveo’s 1-click AI uses the power of proprietary Large Language Models to revolutionize customer experience and provide enterprises with the opportunity to incorporate responsible GenAI and automate their processes. Moveo’s platform is far from just another chatbot with keyword-triggered specific answers but represents the perfect combination of business processes and next-gen AI: an all-in-one platform where you can create your industry-trained Virtual Agent in zero time and track its performance for an abundance of business processes. From onboarding, to lead generation or even delivery rescheduling, you can automate almost any process with just a simple prompt, while your data remains safe as there’s no need for third-party connections since our platform integrates perfectly with any business API.