In today’s ever-evolving marketing landscape, it’s not secret that grabbing customers’ attention and guiding them through the sales funnel is a non-stop race. Traditional marketing techniques have their merits, but they often lack the element of surprise that today’s tech-savvy and discerning customer craves.
This new era of customer expectations, pushes brands to think outside the box and embrace innovative marketing approaches. The days when impersonal emails could simply replace the {first_name} field with the customer’s and expect him to be impressed are long gone. This is where conversational marketing comes into play, revolutionizing the way businesses interact with their audiences.
The rise of conversational AI agents in marketing strategies
Artificial Intelligence has left its mark in almost every industry and job function and marketing is no exception. The advent of intelligent marketing tools and generative AI such as ChatGPT, has created a plethora of opportunities for marketers to do what they already thrive in. Create immersive customer experiences and convert leads to clients.
67% of consumers say they want personalized offers based on their individual spending habits
Conversational AI agents have become indispensable allies in marketing by creating automated messages to engage with customers at every stage of their buying journey. This extends beyond mere 24/7 assistance, to facilitating purchases and helping customers with complex requests. By seamlessly integrating AI agents into marketing strategies, businesses can provide an engaging and conversational experience that feels natural and human-like.
💡Read: Leveraging ChatGPT for Business Success: Understanding the Potential and Limitations
Qivos x Moveo.AI: a conversational marketing use case
Qivos is a marketing technology agency that helps brands create loyalty by leveraging customer data and offering personalized experiences. They were searching for a way to boost the customer engagement and sales of one of their retail partners.
The solution? A Viber survey powered by AI.
Unlike the impersonal customer experience of receiving outbound messages that are perceived as spammy and annoying, the company offered its members the opportunity to have a natural and human-like conversation with Moveo’s AI agent. By leveraging a Viber integration, members engaged in a dialogue/survey with personalized questions, before the best product for their needs was shared.
This conversational approach helps create a more meaningful connection with customers, making them feel valued, understood and cared for, while also building a long-term loyalty relationship within the company’s program.
The results? 1.4K conversations between members and Moveo’s AI agent.
Qivos has successfully achieved a remarkable increase in their retailer’s sales by implementing an AI virtual agent. An impressive 36% of users who engaged in a conversation with the virtual agent ultimately decided to make a purchase. What’s even more noteworthy is that 16% of these users were first-time customers, indicating the AI virtual agent’s ability to attract and convert new clientele.
